![]() ![]() There are many subscription clubs that are doing pretty well for themselves today. With a video and commercial that advertises their subscriptions in a unique way that has been shared millions of times through social media, the subscription levels have exploded for the Dollar Shave Club.Īnd then, just like every good business should do, the Dollar Shave Club business model incorporate new products to go with their subscription products to increase and diversify their revenues. What drove the business into the stratosphere, however, was a buzz marketing campaign that went viral and has stayed viral for them. The premise worked and the subscriptions began to increase. They even stocked those crazy little plastic razors that people could get for $1 per month if that’s what they really wanted. This saved their customers time because they wouldn’t have to go to the store and they could get their preferred razor. It started as a simple subscription service that would ship out specific razors to customers on a monthly basis. The Dollar Shave Club opened for business in July 2011. What Can Be Learned From the Dollar Shave Club? This business says that they will forever change your life. They’ve also expanded their presence into other related products, including shaving creams, after-shave, and moisturizing wipes. ![]() What they eventually created was a SaaS business model that incorporates buzz marketing principles to generate ongoing revenues. ![]() The founders, Mike Dubin and Mark Levine, decided to do something about it. The Dollar Shave Club business model was actually born out of frustration because the razors that were needed couldn’t be found anywhere. This company, which was launched only in 2012, is now forecasting to have over $60 million in annual revenues. The Dollar Shave Club has one mission: to take over your bathroom. ![]()
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